Suffering from the dreaded high bounce-rate? It’s not uncommon. Websites hold pride of place in 2018 as a primary channel for producing leads and generating sales for your business, and any such problem is a serious one that needs addressing fast.
All it takes is a great website to stand out. By the same token, all it takes is a flawed one to fall back into the murky realm where the other billion plus live. Today we’re covering the most common flaws: what they are, why they happen and how to fix them.
You’ve got scant seconds with which to capture and hold interest. While it’s a known fact of life for the experts in web design, we’re shocked to see just how common this issue is on websites we browse and work on improving.
Studies abound. 73% of mobile users agree that they’ve left a website before due to its load speed. Half expect the websites they visit to load within two seconds or less and while studies vary, findings show that one second of delay in page response could mean as much as a 6% hit to conversion rates.
While Google’s analytics rank pages on an infamously complex range of criteria, load time is still one of them. While measuring this metric can be challenging for the amateur and determining a flat ROI from this alone is very difficult, it remains an important consideration for anyone pursuing or investing in a high-performing site.
How to fix it? Difficult to say without an audit of your website. Quick fixes such as minimising non-essential images, updating stylesheets and reducing HTML page size can help, but may not provide the desired results in isolation. An expert eye is the best way forward.
A hot topic. We’re all fans of our favourite news sites and blogs, and the rise of autoplay audio and video is particularly relevant and infuriating in recent months! Even internet titans like Google are taking action.
First and foremost, visitors will appreciate and value the ability to choose the content they want to look at first. By forcing your preferred items into their face – especially if it’s an advertisement, and even worse one that loads before the main page content – you kill their interest and turn curiosity into immediate frustration.
Fixing this issue is simpler than the load times item above. It’s about always giving the user the option to view content. If you really do need to make use of autoplay to highlight an item, do all you can to make sure that there are clear exits out of the item – larger buttons to mute or kill the popup will help.
A supremely frustrating trend in websites is the registration requirement. The story is simple; you visit a website for an interesting page or blog, and before you can even read a sentence you’re hit with a personal details form.
It’s easy to see why this is so common; site-owners want to capture viewer data to start campaigns and make their sites more profitable. The problem comes when it’s done too soon, as is often the case. If your website is in its infancy and has little natural traffic and reputation, all a registration requirement will do is kill what little organic growth it has on the spot.
Instead, we always recommend working on other activities such as a sound SEO campaign through which to ramp up the speed of that organic growth. Once some months have passed and you are seeing more regular and recurring traffic, the gentle introduction of registration requirements to blog sections or certain other pages can be considered.
This one is all about value. Take a leaf from the content marketer’s handbook and remember that you have to provide value to the visitor with no obligation initially. First, offer value. You can reel in the line in time and achieve greater profitability.
Newbury’s local experts
Thanks for stopping by at the Media Fusion blog! You might have noticed that all three points come back to patience. For the beginner or amateur business owner, their website contains much of their hopes and dreams; it’s not surprising to see them rush things now and then!
Particularly if your understanding of the pillars of great web design is murky, it’s easy to see why these mistakes are so common. An experienced hand will know how long-lasting growth and true profitability take to build, and that means corners don’t get cut and steps are gone through properly.
If that sounds like a service you need, why not get in touch? We’re always happy to hear of your plans through phone or email.