As an agency we are being asked more and more to pitch for and produce e-commerce websites. Given that the UK consumers spend more online that any other European country (e-Consultancy) its hardly surprising...Here are some other powerful stats on the rise of internet retailing:
- Global e-commerce sales are expected to increase to $1.88 trillion by the year end and reach $2.1 trillion by 2017
- As of February 2016, the share of mobile orders (phone and tablets) out of all e-commerce has increased to 30%, up from 26% in 2015.
- One second delay in your website loading may result in a 7% loss in conversion. Similarly, 40% of internet users tend to leave a website it loads in longer than 3 seconds.
- 8 out of 10 people will opt for e-commerce deal, if offered free shipment
We are often asked if designing for an e-commerce site is different. The answer, fundamentally is 'no'. All web development should be rooted in a great user experience. When we design any site we ask ourselves these questions: Can the user get to what they want in as few clicks (or swipes) as possible? Is the design we have created doing justice to the brand and the brand values? Is our messaging, simple, clear and concise? However for e-commerce sites specifically here are some handy hints and tips for a client to help maximise sales:
- Employ a re-targeting tracker. However small the website capturing cookie data and re-targeting via Facebook and Google is highly effective and converting users who have browsed your website but didn't buy, for whatever reason
- Introduce social customer service. The use of social media, like e-commerce has experienced un-presented growth. People now 'hang out' and get recommendations online. A solid social media strategy will add to your brand credibility and allow you to deal with any negative feedback on the front foot
- Focus on education, not selling. Design an educational content strategy that contains guides, reviews, customer testimonials, features set, and videos. Huge e-commerce players like Ikea, Etsy and Amazon don't solely focus on price. They combine their sales strategy with that of education to allow buyers to make their purchasing decision based on a number of variables. Video testimonials, product information and efficacy are a great way to do this
If you are thinking about starting your e-commerce journey, drop us a line or drop in for a cuppa. We love to talk (and a good cup of tea).