Email Marketing Trends for 2016

Email marketing is an excellent way to communicate with your audience and is becoming increasingly popular amongst all industries. But what trends will define email marketing in 2016? Here are three significant developments to consider:

1. Personalisation

As we all know, email marketing is extremely simple to customise and can be easily adapted to your business and that of your customer. One of the next predicted trends is taking segmented campaigns a step further into personalisation by creating a one-to-one personal experience for the recipient.

2. Embedded Content

As it stands, you can easily create a dynamic visual connect by adding hyperlinks to direct your audience to the content you wish to promote. You can also add creative visuals such as animated gifs and innovative imagery to enhance appearance. The next predicted step in 2016 is the use of video content and the extension of creative boundaries which visually engage the audience. But remember to consider the load time for these visuals as you don’t want to keep your audience waiting.

3. Be Mobile

As two thirds of emails are now read on mobile devices, users expect to get information faster and more easily. In 2016, it’s vital that business latches on to the idea of providing to the point information which is engaging and specific. Consider your email design – use just the right amount of text in a good point size with clear calls to action on a simple layout.

In summary, there are a number of email marketing developments to consider in 2016. This is a good time to assess the success of your campaigns to date and see how you may be able to take advantage of these ideas. 

Emailer iPad Mock-up v1