The Newbury, a high quality award winning gastro pub in the heart of Newbury town centre
Solutions: Design, Web, Print, Email and Consultancy
Objectives: The client had no internal marketing resource so Media Fusion have been retained to handle all marketing communications.
Strategy / solution: Create a dynamic digital presence across all touch points. Focussed around the creation of a website worthy of a pub featured in the 2015 Michelin Guide. Easy data capture and tactical email marketing were core requirement which required the deployment of Media Fusion’s proprietary email tool, MF Mail.
Results: Organic web traffic has grown exponentially due to the utilisation of social media channels. A social media strategy was developed which utilised both free and paid for channels such as geo-targeted Facebook advertising. The email database and social media audience continues to grow month on month.
Peter Lumber the business owner said “We are delighted with the service we get from Media Fusion. Nothing is too much trouble and we are confident our brief will be met, on time and over and above our expectations. We are opening another venue soon and we know that Media fusion will be a big part of the next stage of our evolution.”