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Client: Mahogany Hairdressing

Solution: Design & Web

Objectives: Mahogany’s website was last updated in 2008. Since then the explosion of mobile devices meant that their site needed a fundamental re-fresh.
Mahogany Hair wanted to be able to showcase their work, drive customers to book and find their salons as well as being a content repository for national and international press.
In a nut shell the site needed to serve the needs of three different audiences; consumers, other hair dressing professionals and the press.

Strategy / solution: A mobile / table optimised website that used fluid, large format photography. Media Fusion built the site using WordPress, an intuitive easy to use platform. This was essential as administrative staff would be uploading content into the extranet and also updating pages on a ‘self service’ basis. We designed the site very much with the different user journeys in mind allowing the diverse users of the website (press, hair professionals or consumers) to get to where they needed to be as quickly as possible.

Results: Sales figures are commercial in confidence but anecdotally Mahogany Hair tell us that since the redesign people find the site easier to navigate and to use. From a design perspective the superlatives from press and industry types have been numerous.

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Media Fusion delivered a great website which really helped our clients find us more easily and I would happily recommend their services to anyone.

Yasser Sajawl – Owner, Benedict Hairdressing
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We use Media Fusion like an internal marketing department. We use them for internal and external branding, stationary, pitch documents and even application forms as well as our web development and we wouldn’t consider using anyone else.

Danny Corr – Owner, Corr Recruitment
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We have used Media Fusion for many years. They consistently deliver on our expectations and always go the extra mile.

Justyn Rowley – Director, Hotspring South West
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We are delighted with the service we get from Media Fusion. Nothing is too much trouble and we are confident our brief will be met, on time and over and above our expectations. We are opening another venue soon and we know that Media fusion will be a big part of the next stage of our evolution.

Peter Lumber – Owner, The Newbury
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“Media Fusion have been with us since we opened and I will always turn to them to deliver my marketing solutions, be them print or digital.”

Emma Burnard – Owner, Mac Hair
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“The numbers speak for themselves. Media Fusion have quite simply made a significant impact to our bottom line.”

Ed Franklin – Owner, Absolute Casing

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